The Future of Competition: Co-Creating Unique Value with Customers by C.K. Prahald & Venkat Ramaswamy
Based on a wide range of ongoing experimentation in co-creation across many industries The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalised co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities.
Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments.
This book sets the agenda for top management for co-creating the future, by revealing unprecedented opportunities for value creation and innovation.
