The Houdini Solution - Put Creativity and Innovation to Work by Thinking INSIDE the Box

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows professionals how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book is bound to inspire readers to unleash the full power of their creativity, work magic in the workplace, and succeed beyond their wildest dreams.