Boom - Marketing to the Ultimate Power Consumer - The Baby Boomer Woman

BOOM is a comprehensive guide to identifying, reaching and influencing Baby Boomer women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. The authors are experts in marketing to this demographic and provide practical resources that combine to reveal an essential truth about Baby Boomer women: they are more than a niche market. In many cases, they are the marketplace itself.